Develop an Effective eCommerce Strategy and Increase Sales

About the course

The session provides advanced information about SEO, Web Analytics, Conversion Rate Optimisation and improvement of User Experience as well as skills and confidence you need to optimise your eCommerce performance.

What you'll learn

Mapping customer journeys
Identifying user needs, behaviours and motivations
Executing key activities across the purchase lifecycle
Tried and tested methods used by high performing eCommerce sites and apps
Using the most effective digital marketing channels to gain and retain customers
Applying customer-centric models to improve your user experience (UX)
Tracking and optimising eCommerce with A/B split testing

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Who it's for

The ecommerce training training is great for marketeers or business owners who are looking to launch an online store or use an ecommerce platform more effectively to drive sales.

How it's delivered

This eCommerce training is designed to be highly interactive and delivered remotely via LIVE sessions. Giving your teams the practical experience they need to get the most out of the program.

Duration

2 hours

Delivery format

Virtual instructor-led training (VILT)

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