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Develop an Effective eCommerce Strategy and Increase Sales

eCommerce strategy

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Develop an Effective eCommerce Strategy and Increase Sales

About the course

The session provides advanced information about SEO, Web Analytics, Conversion Rate Optimisation and improvement of User Experience as well as skills and confidence you need to optimise your eCommerce performance.

What you'll learn
  • Mapping customer journeys
  • Identifying user needs, behaviours and motivations
  • Executing key activities across the purchase lifecycle
  • Tried and tested methods used by high performing eCommerce sites and apps
  • Using the most effective digital marketing channels to gain and retain customers
  • Applying customer-centric models to improve your user experience (UX)
  • Tracking and optimising eCommerce with A/B split testing

Who it's for

The ecommerce training training is great for marketeers or business owners who are looking to launch an online store or use an ecommerce platform more effectively to drive sales.

How it's delivered

This eCommerce training is designed to be highly interactive and delivered remotely via LIVE sessions. Giving your teams the practical experience they need to get the most out of the program.


2 hours

Delivery format

Virtual instructor-led training (VILT)

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Looking for something specific?

If you don’t quite fit inside the box of any of our pre-packaged programmes, that’s okay. When it comes to business and transformation goals, one size isn’t going to fit all. Let us know what you are looking to achieve and we will work together to design your own tailor-made curriculum.

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