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Engage and Inspire Audiences with your Content Marketing Strategy

Learn how to develop and implement content marketing strategies that engage an audience and build a brand identity.

Content Marketing Strategy

How it's delivered

This Content Marketing training is designed to be highly interactive and delivered remotely via LIVE sessions. Giving your teams the practical experience they need to get the most out of the program.

Duration

2 Hours

Duration

Virtual instructor-led training (VILT)

Who it's for

This Content Marketing training is designed to be highly interactive and delivered remotely via LIVE sessions. Giving your teams the practical experience they need to get the most out of the program.

About the course

Our hands-on session details the importance of generating excellent content that starts, fosters and develops conversations with your target audience. You’ll also learn the tools and framework required for successful content marketing campaigns.

What you'll learn
  • Building business cases for investment into content marketing
  • Creating data-driven customer profile and segments
  • Developing key messaging and engaging content for the audience
  • Content alignment with the marketing funnel
  • Developing publishing and distribution strategy
  • Tactics to make content stand out and maximise audience engagement
  • Developing style guide and brand voice
  • Measure and evaluate success of content marketing plan

Download the brochure

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What you'll learn
  • Building business cases for investment into content marketing
  • Creating data-driven customer profile and segments
  • Developing key messaging and engaging content for the audience
  • Content alignment with the marketing funnel
  • Developing publishing and distribution strategy
  • Tactics to make content stand out and maximise audience engagement
  • Developing style guide and brand voice
  • Measure and evaluate success of content marketing plan

Looking for something specific?

If you don’t quite fit inside the box of any of our pre-packaged programmes, that’s okay. When it comes to business and transformation goals, one size isn’t going to fit all. Let us know what you are looking to achieve and we will work together to design your own tailor-made curriculum.

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