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Reduce your Workload and Increase Customer Engagement: Advanced Email Marketing, Automation and Personalisation Training

This course will teach you how to create campaigns your customers actually want to click on as well as how to use new tools and automation processes to manage large contact lists and make your job easier.

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Advanced Email Marketing and Automation

About the course

Become adept at flawlessly executing email marketing campaigns and testing your various campaigns for continual improvements and optimisation. This training sets out the key parameters that will teach you the basics but also provides you with relevant contextual activities to stretch your capability to new heights.

What you'll learn
  • Email marketing and the benefits of automation for the business
  • Adhering to GDPR guidelines
  • Generating new leads and launching campaigns
  • Creating customer segments and custom lists
  • Creating engaging and personalised emails for each of your segments
  • Developing an email content calendar
  • Automating ongoing conversations with customers
  • Accessing and interpreting email marketing data
Who it's for

Businesses looking to enhance engagement with their consumers.

How it's delivered

This Email Marketing training is designed to be highly interactive and delivered remotely via LIVE sessions. Giving your teams the practical experience they need to get the most out of the program.


2 Hours

Delivery format

Virtual instructor-led training (VILT)

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Looking for something specific?

If you don’t quite fit inside the box of any of our pre-packaged programmes, that’s okay. When it comes to business and transformation goals, one size isn’t going to fit all. Let us know what you are looking to achieve and we will work together to design your own tailor-made curriculum.

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