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Using Data and Insights to Shape your Strategy: An Introduction to Google Analytics

This immersive analytics session provides you with the skills, techniques and knowledge to dive beyond the numbers and into what makes your customers tick (and click).

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Introduction to Google Analytics

About the course

The more you know about your customers’ online interactions with your brand, the more you can create hyper-targeted marketing campaigns that drive business growth. Our certified coach will show you how to interpret, understand and utilise data to create marketing campaigns that keep you ahead of the competition and drive real business results.

What you'll learn
  • Laying the foundations for Google Analytics
  • Setting up Google Analytics
  • Understand key metrics
  • Build data reports
  • Effective campaign tracking
  • Defining conversion goals
Who it's for

This Google Analytics training workshop is specially designed for those with a beginner to intermediate knowledge of data analytics. It’s perfect for those looking to understand how to utilise analytics to further business goals.

How it's delivered

This Google Analytics training is designed to be highly interactive and delivered remotely via LIVE sessions. Giving your teams the practical experience they need to get the most out of the program.


2 Hours

Delivery format

Virtual instructor-led training (VILT)

Download the brochure

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Looking for something specific?

If you don’t quite fit inside the box of any of our pre-packaged programmes, that’s okay. When it comes to business and transformation goals, one size isn’t going to fit all. Let us know what you are looking to achieve and we will work together to design your own tailor-made curriculum.

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