Imagine if overnight all your customers were prevented from using your services or buying your products. What would you do? Because that’s what happened to the UK hospitality sector when in early 2020 Covid-19 lockdown restrictions came into force across the UK. Suddenly, thousands of pubs, bars and social clubs were instructed to close in an attempt to slow the infection rate. The hospitality industry was in trouble. But the lockdown decision didn’t only cause problems for those on the front line. It also affected third-party suppliers like BT Sport who provide an important service to thousands of hospitality businesses by enabling them to stream live sporting events and generate footfall in a highly competitive industry. BT Sport understood if it still wanted a client base post-pandemic, then it needed to support its customers during this difficult time. The global media company turned to UpSkill Digital for help.
The UK is facing a critical problem: a shortage of digital skills. Even if your workforce or local community are already tech-savvy and digitally literate, the pace at which technology moves today means they need to constantly upskill just to keep pace. Digital learning is no longer a destination, it’s an ongoing journey. Lloyds Banking Group, recognising the looming crisis, turned to UpSkill Digital to drive a new Corporate Social Responsibility Programme (CSR) and help them close the gap. The group wanted to ensure local communities are not left behind as technology progresses and digital skills increasingly become a necessity, not an optional extra.