BT Sport tasked UpSkill with delivering a series of digital training sessions designed to help the industry increase its online presence and encourage customers to return once the lockdown restrictions were lifted.
But how could BT Sport deliver their impactful digital training to a remote mixed-ability user base while remaining respectful and empathetic to their difficult situation?
UpSkill had the answers.
By understanding both BT Sport and its client’s needs, UpSkill built and delivered a series of engaging, bite-sized videos educating hospitality owners in practical ways they could boost their online presence to stay both relevant and visible to their customer base.
With a complete service requiring bespoke script development, talent direction, safe filming, professional editing, and national distribution of BT Sport branded video content, UpSkill met both BT Sport’s and its client’s needs head-on.
But it didn't end there. To support the engaging video content, and to compound impactful learning, UpSkill also designed and built a virtual training platform incorporating interactive online chat using YouTube Live.
This meant hospitality business owners could engage with BT Sport’s digital experts in real-time and enhance their learning experience through a genuine sense of belonging as they connected with their immediate community. UpSkill also made sure no business owners missed out by making the content easily accessible after the live event through a free digital on-demand service.
Thanks to UpSkill’s impactful and inclusive bespoke digital training package, thousands of BT Sport customers across the UK were able to better connect with their customers and boost the chances of their businesses surviving. The project also helped BT Sport themselves secure future revenue by ensuring its client base remained loyal during a difficult period.
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